Key Aesthetic
• Clean, refined, and feminine with a relaxed, undone-but-intentional vibe
• Whimsical, artistic, and a little vintage—but modern and elevated
• Expressive and romantic without being overly girly
• For the grounded, creative woman who knows herself and values both comfort and expression
Silhouettes
• Flowy and loose-fitting shapes that move with the body
• Romantic details: tiered skirts, puff or ruffled sleeves, oversized blouses
• Balanced styling: pair flowy pieces with structure (e.g., ruffled blouse + jeans, mini dress + cropped jacket)
Fabrics & Textures
• Natural and breathable: linen, cotton, gauze, textured knits, crochet
• Soft and flowy materials that add movement and ease
• Sheer elements and light layering
Color Palette
• Muted and earthy tones: dusty rose, warm whites, terracotta, soft sage, warm neutrals
• Timeless and seasonless—no loud prints, just calming hues with depth
Details & Accessories
• Artisan touches: crochet, raffia, gold-tone jewelry, chunky rings, stacked bracelets
• Shoes: woven shoes, raffia block heels, fisherman sandals, leather flats or stacked heels
• Bags: slouchy shoulder bags, structured wicker bags, crochet totes, canvas styles
• Headwear: headbands and head scarves to finish the look
Last September Maya Ruldoph wore two dresses from the Chloe collection to the Emmy Awards. That's when I realized that this dusty burgundy was my color! H&M came out with a somewhat dupe of it and I bought it!
Julianne Hough also wore it on Dancing with the Stars. Did you know many brands now enforce a policy requiring anyone borrowing a look to replicate the runway styling exactly. That’s why both Maya and Julianne are wearing the same boots as the models — it’s part of a full-look mandate. Personally, I think a strappy pump would have been a better choice. This rigid approach to styling feels at odds with the free-spirited essence of the bohemian aesthetic
Here are some other dupes inspired by the Chloe collection if you want to try the new soft boho trend.
Capelet Dress - a more wearable dupe for Chloe
Tiered ruffle dress in chiffon in peach
Semi-Sheer Chiffon Ruffle Dress With Outer Cape - so beautiful!
Ruffled Dress - how gorgeous is this?!
For sandal season raffia is on trend.
H&M has this designer inspired straw bag.
If you wear an Oura ring, put a Jade band next to it.
Here's some inspo for how to do the chunky rings and stacked bracelets trend. I got myself a green aventurine ring.
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