Key Aesthetic
• Clean, refined, and feminine with a relaxed, undone-but-intentional vibe
• Whimsical, artistic, and a little vintage—but modern and elevated
• Expressive and romantic without being overly girly
• For the grounded, creative woman who knows herself and values both comfort and expression
Silhouettes
• Flowy and loose-fitting shapes that move with the body
• Romantic details: tiered skirts, puff or ruffled sleeves, oversized blouses
• Balanced styling: pair flowy pieces with structure (e.g., ruffled blouse + jeans, mini dress + cropped jacket)
Fabrics & Textures
• Natural and breathable: linen, cotton, gauze, textured knits, crochet
• Soft and flowy materials that add movement and ease
• Sheer elements and light layering
Color Palette
• Muted and earthy tones: dusty rose, warm whites, terracotta, soft sage, warm neutrals
• Timeless and seasonless—no loud prints, just calming hues with depth
Details & Accessories
• Artisan touches: crochet, raffia, gold-tone jewelry, chunky rings, stacked bracelets
• Shoes: woven shoes, raffia block heels, fisherman sandals, leather flats or stacked heels
• Bags: slouchy shoulder bags, structured wicker bags, crochet totes, canvas styles
• Headwear: headbands and head scarves to finish the look
Last September Maya Ruldoph wore two dresses from the Chloe collection to the Emmy Awards. That's when I realized that this dusty burgundy was my color! H&M came out with a somewhat dupe of it and I bought it!
Julianne Hough also wore it on Dancing with the Stars. Did you know many brands now enforce a policy requiring anyone borrowing a look to replicate the runway styling exactly. That’s why both Maya and Julianne are wearing the same boots as the models — it’s part of a full-look mandate. Personally, I think a strappy pump would have been a better choice. This rigid approach to styling feels at odds with the free-spirited essence of the bohemian aesthetic
Here are some other dupes inspired by the Chloe collection if you want to try the new soft boho trend.
Tiered ruffle dress in chiffon in peach
Semi-Sheer Chiffon Ruffle Dress With Outer Cape - so beautiful!
Ruffled Dress - how gorgeous is this?!
For sandal season raffia is on trend.
H&M has this designer inspired straw bag.
If you wear an Oura ring, put a Jade band next to it.
Here's some inspo for how to do the chunky rings and stacked bracelets trend. I got myself a green aventurine ring.
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